Launched initially as a trading company, South Korea’s Samsung has managed to innovate and reinvent itself time and again since being founded eighty years ago on 3月 1, 1938. Since it opened its doors, Samsung has survived and thrived throughout several phases of business diversification, including diversification into industries rarely associated with the technology giant, such as food processing, insurance, and securities. In the last three decades, Samsung has become globally ubiquitous and known particularly for its mobile phones and household appliances. However, to this day, Samsung still has over a dozen affiliates operating in a wide range of fields.
For a company with so much going on, the subject of one of Samsung’s more recent patents may not come to a shock to many, but it certainly alludes to a new generation of Samsung products that could be on the horizon. Samsung’s “Flying Display Device” patent application was granted by the USPTO on 2月 13, 2018 after being filed in 1月 2016. This patent, which was originally filed in Korea in 4月 2015, could be used to make many of Samsung’s existing products even more useful than they already are.
By simply reading the patent title, one can practically imagine the device Samsung has in mind. At its core, the patented invention combines a display unit (which could be any variety of digital screens) with a four-propeller drone to take the display airborne. Well aware that a hovering screen has little practicality without additional features, the Samsung patent also discusses using anti-vibration systems, gyro sensors, and speedometers to ensure the device’s upright stability mid-air. More importantly, the true excitement for this invention stems from its ability to detect various types of user information, including the movement and position of the user. Through the use of facial recognition technology capable of tracking a user’s face and pupils, Samsung’s flying display contemplates the device’s ability to remain situated within a useful visual range of the user. The discussion of additional voice controls make the device particularly promising for use during hands-on activities such as cooking, home and automotive repair, and even surgery.
Using LexisNexis PatentAdvisor® patent data tools, we can take a closer look at Samsung’s experience prosecuting this patent with the USPTO. Samsung is no novice when it comes to patent protection – Samsung has prosecuted over 136,600 patent applications with the United States Patent and Trademark Office, and they have managed to end prosecution with a granted patent 69.4 percent of the time. Their flying device patent application had been assigned to Group Art Unit 3665 (an art unit responsible for a wide array of technologies including transportation), and there is no doubt that Samsung was pleased to find that their assigned patent examiner has historically allowed 75.7 percent of the 205 patent applications he has examined. Leveraging their experience prosecuting applications across over 600 different art units through the years, and prosecuting over 3000 patent applications in Art Unit 3665, Samsung had little trouble landing its flying device patent successfully.
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